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Why Cold Brew is Taking Over the Breakroom

By American Vending Group Editorial Team
Why Cold Brew is Taking Over the Breakroom

The trend that became a staple: why your office needs cold brew on tap.

The Coolest Perk in Town

Cold brew coffee has graduated from a hipster trend to a corporate staple. In tech companies and startups, a keg of nitrogen-infused cold brew ("Nitro Brew") is now as standard as a ping pong table. But it's not just about being cool; there are practical reasons why employees love it.

1. Lower Acidity, Smoother Taste

Cold brew is made by steeping coarse grounds in cold water for 12-24 hours. Because no heat is used, the chemical reaction is different. The result is a coffee that is 67% less acidic than hot brewed coffee. This makes it much easier on the stomach and smoother on the palate, often eliminating the need for cream or sugar.

2. The "Nitro" Factor

Nitro cold brew is infused with nitrogen gas (like a Guinness beer). This creates a cascading, creamy texture and a thick, foamy head. It tastes rich and indulgent but has zero calories and zero sugar. It's the ultimate healthy treat.

Pouring cold brew coffee

Nitro cold brew offers a creamy texture without the dairy.

3. High Caffeine Efficiency

Because of the long steeping time, cold brew typically has a higher caffeine concentration than hot coffee. A small glass provides a sustained energy boost without the "crash" often associated with sugary energy drinks.

Frequently Asked Questions (FAQs)

Do we need a kegerator?

Yes. To serve nitro brew on tap, you need a kegerator unit. We lease these as part of the service.

Does it go bad?

A keg of cold brew should be consumed within 7-10 days once tapped. For smaller offices, we offer "bag-in-box" solutions or single-serve cans.

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